Finding your niche demographic when you first start out with Twitter marketing can be challenging. Many of the same accounts—@BarackObama, @NYTimes, @Mashable—can be found on a brand's "following" list, but do such tweets actually benefit your social media campaigns?
Here are some useful (and generally free) tools for finding niche audiences that will help you increase your following, find relevant conversations, and succeed on Twitter:
The Twitter search bar has developed into a useful research tool since it first appeared in 2006. You may now add a combination of keywords that fits your business and uncover top tweets and accounts that match. Previously, you could only search using hashtags. Use inventive keywords in your content. For better results, substitute "succession planning" or "leadership training" for "leadership" while searching, for instance. Don't overlook the Advanced Search option, where you can include unfavorable terms, places, languages, references of accounts, dates, and a positive or negative tone.
You may use BrandMentions to search for brand names or keywords on Twitter and other social media platforms. You can search within the last day, week, or month using this feature.
It can take a lot of time to look for influencers' followers without paying for a tool. We advise using the Followerwonk tool from Moz, which enables you to look for individual users using the keywords they have used in their bios or Twitter accounts. You can use this data to rank based on social authority, pick the top results, and examine their followers in the following tab.
Follow the Twitter hashtag when participating in online webinars or events to discover who else is there. Find out who is tweeting insightful information about your company, then follow them. People frequently like being followed and reciprocate the favour.
Finally, consider other industry-related events and consider how they relate to the Twittersphere. Ideas for finding new supporters include: