Analytics

1. Twitter Analytics Dashboard

Every Twitter account has free access to the Twitter Analytics Dashboard. View how many impressions and engagements your tweets get at specific times of the day and week. You can also track the performance of your Twitter cards.

2. Hootsuite Analytics

Get real-time data about your key Twitter metrics using Hootsuite Analytics. Reports are clear and concise, and you can export and share them with your team.

3. TruFan

Want to know all the juicy deets about your followers? Generate first-party data that’s both ethical and high quality, and then export and re-market to those target audiences.

4. Cloohawk

Cloohawk watches your social media metrics like, well, a hawk. The AI engine continuously monitors your own activities and the actions of your user base, and then makes suggestions to improve your engagement. Cloohawk is available in the Hootsuite App Directory.

5. SocialBearing

Dig deep with this robust (and free!) Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. You can also view via timeline or Twitter map to process the data in whatever way works best for your brain.

Competitive Analysis

6. Twitonomy

Twitonomy gives insights into anyone’s tweets, retweets, replies, and mentions. You can also view which users don’t follow you back and get analytics on keywords, hashtags, and URLs.

7. Foller.me

If a Twitter profile is public, Foller.me will let you scan it for insights. For instance, if you want to see when your main competitor’s followers are online, or what topics their audience is talking about right now. The app also reveals details that aren’t always shown on Twitter profiles, like join date and follower ratio.

8. Daily140

One of those so-simple-it’s-genius tools: sign up for the Daily140, and you’ll receive an email (daily, duh) outlining the most recent faves and follows of Twitter users you want to keep an eye on. If there’s a competitor or influencer you’re curious about, you’ll get all the latest intel delivered right to your inbox.

Identifying Leads

9. Audiense