Every day, over 500 million tweets are posted, however not all of them come from actual people. In fact, the likelihood that a tweet you've ever shared on Twitter was generated by a bot as opposed to a human user is high.
Two-thirds of all tweeted links, according to a Pew Research study, are posted by alleged bots. It's critical to comprehend what a Twitter bot is precise since they are becoming more and more prevalent on this well-known social media platform. You might even need to be able to construct one. A bot can automate some or all of your Twitter activity, allowing you to save time and advance your Twitter marketing plan.
Here, we'll look more closely at what a Twitter bot is and the advantages it provides.
A Twitter bot is an account that has been programmed to carry out tasks like follow accounts or send tweets at a set time. Through the Twitter API, these bots are built and maintained.
Twitter bots can help you quickly develop an active presence on one of the most popular social media sites by automating some chores. You can schedule tweets to go live when you're not online using a bot. Your responses to new followers can be automated. You can retweet articles that contain a specific keyword or hashtag. You may do a lot of things, like follow or unfollow accounts.
Twitter bots can be used in a variety of ways, including to tweet, delete tweets, quote tweets, and more. This section will concentrate on the use cases that the Twitter API version 2 release made possible.
Now that the Twitter API has been updated, Twitter polls can be posted by a bot. Twitter polls may be a fantastic tool for spreading the word about a new product or campaign, gathering customer feedback, or engaging your audience in conversation.
For instance, HubSpot recently published a poll in which it inquired about the main complaint of B2B buyers. They then provided a link to a guest article in which Michael Vittum, Senior Manager and GTM Lead for Payments at HubSpot, explained how B2B buyers had multiple points to consider. This is a great approach to engage your followers on Twitter and direct visitors to another website.
Additionally, you can manage who can respond to your tweets after you've sent them by using a Twitter bot. Before the release of the new Twitter API, you could limit who replied to your tweets but only when writing the tweet. Later, you couldn't alter those settings.
This can assist organizations in lowering spam or undesired responses and promoting an engaging discussion among a certain group of people. You can set your bot up to only allow followers or users who are specifically referenced in a tweet to reply to it.
Super Followers are monthly members that pay a fee in exchange for access to authors' exclusive content on Twitter. Creators can now tweet bonus content, exclusive previews, and perks to this specific group of followers using a Twitter bot to keep them engaged and delighted.
For instance, MakeupforWOC provides her Super Followers with access to exclusive Q&As, guidance, and other content.
